Not All Stories Have Happy Endings—For This Entrepreneur, It Was Still Worth It
In 2010, after losing her fashion design job during The Great Recession, Kristine Deer founded the activewear brand K-DEER. What started as an Etsy store expanded so substantially that celebrities such as Naomi Campbell and Candace Cameron Bure have worn her clothes in magazines, on TV and in their everyday lives. Although the brand overcame previous challenges during its dozen years in business, an abrupt and unexpected supply chain disruption due to the pandemic ultimately led Deer to cease op
